I launched Cheeky as a Facebook group in Jan 2013 to help musicians connect with others and promote themselves. My tagline some years ago was “Connect through music”. I thought about “Compose, Compute, Communicate” as well. I wanted to help them to use social media, to be social, to communicate. I help them think about what, how & when to share their stories / content / work. I’ve done countless (written) interviews with musicians and entrepreneurs.
Over the last 5 years, my vision has grown. After being involved in an accident around 9 years ago, I wanted to organise some kind of event to fundraise for the air ambulance service who rescued & treated me and took me to hospital. Then I wanted to fundraise for another charity as well; so I thought ‘let’s split the profit 50/50'. Whilst talking with a friend in the USA, the idea of a one off music gig grew into a UK-USA music festival tour, then into an arts community & series of festivals — initially in London, and hopefully happening in other cities / countries in the future.
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